This partnership comes at a time when both beloved brands are celebrating momentous anniversaries. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery and accessories. Their first entry brings Tetris and many of the Sanrio characters together in a new online game that will debut for fans on June 3. LAS VEGAS, Ap– Global lifestyle brand Sanrio and one of the leading video game brands of all time, Tetris®, today announced a multi-year partnership to collaborate on games and merchandise. In February, Sanrio also struck a deal with France’s Monello Production and Watch Next Media to bring the cartoon cat back to the small screen with a 52 x 11-minute series called The World of Hello Kitty. It’s set to launch in Q1 2021, with Sanrio controlling licensing and merchandising rights.Today, the Tetris Company and Sanrio have revealed a brand new collaboration which will bring out a variety of merchandise and games! Pictures and marks the first time Sanrio has granted movie rights for the character to a major studio in the brand’s 45-year history. The film will be distributed by Warner Bros. to develop the first-ever English-language Hello Kitty movie. Earlier this year, the company partnered with New Line Cinema and FlynnPictureCo. The partnership comes as the Tetris brand celebrates its 35th anniversary, and as Sanrio continues to revitalize the Hello Kitty brand with new content. The multi-year collaboration will kick off on June 3 with an online game that combines Tetris and classic Sanrio characters.Īdditionally, both companies will introduce a co-branded style guide available for licensees across categories including apparel, cosmetics, stationery and accessories.
Japanese design and licensing company Sanrio and iconic gaming brand Tetris are partnering on new games and merchandise inspired by Hello Kitty.
0 kommentar(er)
